Prophecy Hair is a Fitzroy institution, known for its casually cool vibe, exceptional cuts & colour, and a team that knows your name. From your fringe to your full‑colour transformation, style here is personal, creative, and always honest.

We created:

• A merch design that embodies the Prophecy spirit: style with an edge, comfort with coolness — something people wear with pride.

• Apparel graphics built from Prophecy’s visual language: custom design, pared‑back colour palette, and subtle nods to the texture and feel of the salon’s industrial‑chic interior.

• Mockups for promos and environment , socials so the merch isn’t just a product, but connected to the salon.

The goal with this project was to design merch that boosts brand visibility, builds client & staff loyalty, and reflects the casually cool, industrial‑chic vibe of Prophecy Hair in Fitzroy.